{"id":13054,"date":"2023-12-17T02:47:00","date_gmt":"2023-12-17T02:47:00","guid":{"rendered":"https:\/\/pictordx.com\/?p=13054"},"modified":"2024-01-17T03:03:55","modified_gmt":"2024-01-17T03:03:55","slug":"elementor-13054","status":"publish","type":"post","link":"https:\/\/odwstage.com\/dev.pictor.dx\/2023\/12\/17\/elementor-13054\/","title":{"rendered":"PICTOR LAUNCHES NOVEL BEST-IN-CLASS M. bovis TEST AS NEW OUTBREAK HITS NZ"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13054\" class=\"elementor elementor-13054\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4391adb elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"4391adb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c39d6cf qodef-gradient-background-column--no\" data-id=\"c39d6cf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eaedba2 elementor-widget elementor-widget-text-editor\" data-id=\"eaedba2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pictor Limited, a New Zealand based biotechnology company, has launched a ground-breaking <em>M. bovis<\/em> test for global markets.<\/p><p>Launch of the Pictor PictVet\u2122 <em>Mycoplasma bovis <\/em>Multiplex ELISA Kit comes at a time when new cases of <em>M. bovis<\/em> have been found in Canterbury.<\/p><p>Pictor Managing Director, Dr. Jamie Platt says: \u201cAfter several years in development and following extensive internal and external validation studies, we are pleased to be able to support farmers with a best-in-class test that has been extensively validated in nearly 5,000 samples, including bulk tank milk, serum, and individual milk specimens.\u201d<\/p><p>\u201cWe have completed rigorous internal and external validation trials in New Zealand and Australia before launching the test. In side-by-side studies with tests currently used in both Australia and NZ markets, our test has shown superior analytical performance, particularly in bulk tank milk which is typically used as the primary screening method,\u201d says Dr. Platt.\u00a0<\/p><p>Dr. Yoichi Furuya, Chief Science Officer at Pictor, commented \u201cThe Pictor PictVet\u2122 <em>Mycoplasma bovis <\/em>Multiplex ELISA achieves superior performance by using three different antigens for detection, each optimized for the most commonly tested sample types.<\/p><p>We believe that with the use of our <em>M. bovis<\/em> test, farmers and testing agencies could potentially eliminate individual animals rather than entire herds. This approach not only \u00a0reduces stress on farmers but also helps minimize costs associated with control programmes.\u201d<\/p><p>The manufacturing partner for the Pictor PictVet\u2122 <em>Mycoplasma bovis <\/em>Multiplex ELISA Kit is South Pacific Sera based in Timaru and represents a great New Zealand product and partnership success story in the Biotech sector.<\/p><p>\u201cSouth Pacific Sera is proud to apply its expertise and quality production systems to this Pictor project and the fight against <em>M. bovis<\/em>\u201d said Dr. William Rolleston, South Pacific Sera co-founder and Production Director.<\/p><p>The new Pictor PictVet\u2122 <em>Mycoplasma bovis <\/em>Multiplex ELISA kit is available and is being launched in multiple markets including Australia, the USA and New Zealand.<\/p><p>For more information contact Steve Richardson, Chief Operating Officer Pictor on 021 722 696, or <a href=\"mailto:S.Richardson@pictordx.com\">S.Richardson@pictordx.com<\/a><\/p><p><a href=\"http:\/\/www.pictordx.com\">www.pictordx.com<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Pictor Limited, a New Zealand based biotechnology company, has launched a ground-breaking M. bovis test for global markets. Launch of the Pictor PictVet\u2122 Mycoplasma bovis Multiplex ELISA Kit comes at a time when new cases of M. bovis have been found in Canterbury. Pictor Managing Director, Dr. Jamie Platt says: \u201cAfter several years in development [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[60,63],"tags":[65,64],"class_list":["post-13054","post","type-post","status-publish","format-standard","hentry","category-animal-health","category-press-release","tag-bovine","tag-press-release"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PICTOR LAUNCHES NOVEL BEST-IN-CLASS M. bovis TEST AS NEW OUTBREAK HITS NZ - Pictor<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/odwstage.com\/dev.pictor.dx\/2023\/12\/17\/elementor-13054\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PICTOR LAUNCHES NOVEL BEST-IN-CLASS M. bovis TEST AS NEW OUTBREAK HITS NZ - Pictor\" \/>\n<meta property=\"og:description\" content=\"Pictor Limited, a New Zealand based biotechnology company, has launched a ground-breaking M. bovis test for global markets. Launch of the Pictor PictVet\u2122 Mycoplasma bovis Multiplex ELISA Kit comes at a time when new cases of M. bovis have been found in Canterbury. Pictor Managing Director, Dr. Jamie Platt says: \u201cAfter several years in development [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/odwstage.com\/dev.pictor.dx\/2023\/12\/17\/elementor-13054\/\" \/>\n<meta property=\"og:site_name\" content=\"Pictor\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pictorltd\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-17T02:47:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-17T03:03:55+00:00\" \/>\n<meta name=\"author\" content=\"Ross Dennerly\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@PictorLtd\" \/>\n<meta name=\"twitter:site\" content=\"@PictorLtd\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ross Dennerly\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/odwstage.com\/dev.pictor.dx\/2023\/12\/17\/elementor-13054\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/odwstage.com\/dev.pictor.dx\/2023\/12\/17\/elementor-13054\/\"},\"author\":{\"name\":\"Ross Dennerly\",\"@id\":\"https:\/\/odwstage.com\/dev.pictor.dx\/#\/schema\/person\/f1c5d9800c4d39aa81793535c6b18bd9\"},\"headline\":\"PICTOR LAUNCHES NOVEL BEST-IN-CLASS M. bovis TEST AS NEW OUTBREAK HITS NZ\",\"datePublished\":\"2023-12-17T02:47:00+00:00\",\"dateModified\":\"2024-01-17T03:03:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/odwstage.com\/dev.pictor.dx\/2023\/12\/17\/elementor-13054\/\"},\"wordCount\":348,\"publisher\":{\"@id\":\"https:\/\/odwstage.com\/dev.pictor.dx\/#organization\"},\"keywords\":[\"Bovine\",\"PRESS RELEASE\"],\"articleSection\":[\"Animal Health\",\"PRESS RELEASE\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/odwstage.com\/dev.pictor.dx\/2023\/12\/17\/elementor-13054\/\",\"url\":\"https:\/\/odwstage.com\/dev.pictor.dx\/2023\/12\/17\/elementor-13054\/\",\"name\":\"PICTOR LAUNCHES NOVEL BEST-IN-CLASS M. bovis TEST AS NEW OUTBREAK HITS NZ - Pictor\",\"isPartOf\":{\"@id\":\"https:\/\/odwstage.com\/dev.pictor.dx\/#website\"},\"datePublished\":\"2023-12-17T02:47:00+00:00\",\"dateModified\":\"2024-01-17T03:03:55+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/odwstage.com\/dev.pictor.dx\/2023\/12\/17\/elementor-13054\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/odwstage.com\/dev.pictor.dx\/2023\/12\/17\/elementor-13054\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/odwstage.com\/dev.pictor.dx\/2023\/12\/17\/elementor-13054\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/odwstage.com\/dev.pictor.dx\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"PICTOR LAUNCHES NOVEL BEST-IN-CLASS M. bovis TEST AS NEW OUTBREAK HITS NZ\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/odwstage.com\/dev.pictor.dx\/#website\",\"url\":\"https:\/\/odwstage.com\/dev.pictor.dx\/\",\"name\":\"Pictor\",\"description\":\"Multiplexed technology for disease management\",\"publisher\":{\"@id\":\"https:\/\/odwstage.com\/dev.pictor.dx\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/odwstage.com\/dev.pictor.dx\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/odwstage.com\/dev.pictor.dx\/#organization\",\"name\":\"Pictor\",\"url\":\"https:\/\/odwstage.com\/dev.pictor.dx\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/odwstage.com\/dev.pictor.dx\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/odwstage.com\/dev.pictor.dx\/wp-content\/uploads\/2022\/11\/cropped-2020_Pictor-Logo_RGB.png\",\"contentUrl\":\"https:\/\/odwstage.com\/dev.pictor.dx\/wp-content\/uploads\/2022\/11\/cropped-2020_Pictor-Logo_RGB.png\",\"width\":1334,\"height\":336,\"caption\":\"Pictor\"},\"image\":{\"@id\":\"https:\/\/odwstage.com\/dev.pictor.dx\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/pictorltd\",\"https:\/\/x.com\/PictorLtd\",\"https:\/\/www.instagram.com\/pictorltd\/\",\"https:\/\/www.linkedin.com\/company\/pictorltd\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/odwstage.com\/dev.pictor.dx\/#\/schema\/person\/f1c5d9800c4d39aa81793535c6b18bd9\",\"name\":\"Ross Dennerly\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/b3a0df4af9111a7c5dc9e194920167ce9ec01c518f1962157fe4c207ed2fed09?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b3a0df4af9111a7c5dc9e194920167ce9ec01c518f1962157fe4c207ed2fed09?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b3a0df4af9111a7c5dc9e194920167ce9ec01c518f1962157fe4c207ed2fed09?s=96&d=mm&r=g\",\"caption\":\"Ross Dennerly\"},\"url\":\"https:\/\/odwstage.com\/dev.pictor.dx\/author\/dencom\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"PICTOR LAUNCHES NOVEL BEST-IN-CLASS M. bovis TEST AS NEW OUTBREAK HITS NZ - Pictor","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/odwstage.com\/dev.pictor.dx\/2023\/12\/17\/elementor-13054\/","og_locale":"en_US","og_type":"article","og_title":"PICTOR LAUNCHES NOVEL BEST-IN-CLASS M. bovis TEST AS NEW OUTBREAK HITS NZ - Pictor","og_description":"Pictor Limited, a New Zealand based biotechnology company, has launched a ground-breaking M. bovis test for global markets. Launch of the Pictor PictVet\u2122 Mycoplasma bovis Multiplex ELISA Kit comes at a time when new cases of M. bovis have been found in Canterbury. Pictor Managing Director, Dr. Jamie Platt says: \u201cAfter several years in development [&hellip;]","og_url":"https:\/\/odwstage.com\/dev.pictor.dx\/2023\/12\/17\/elementor-13054\/","og_site_name":"Pictor","article_publisher":"https:\/\/www.facebook.com\/pictorltd","article_published_time":"2023-12-17T02:47:00+00:00","article_modified_time":"2024-01-17T03:03:55+00:00","author":"Ross Dennerly","twitter_card":"summary_large_image","twitter_creator":"@PictorLtd","twitter_site":"@PictorLtd","twitter_misc":{"Written by":"Ross Dennerly","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/odwstage.com\/dev.pictor.dx\/2023\/12\/17\/elementor-13054\/#article","isPartOf":{"@id":"https:\/\/odwstage.com\/dev.pictor.dx\/2023\/12\/17\/elementor-13054\/"},"author":{"name":"Ross Dennerly","@id":"https:\/\/odwstage.com\/dev.pictor.dx\/#\/schema\/person\/f1c5d9800c4d39aa81793535c6b18bd9"},"headline":"PICTOR LAUNCHES NOVEL BEST-IN-CLASS M. bovis TEST AS NEW OUTBREAK HITS NZ","datePublished":"2023-12-17T02:47:00+00:00","dateModified":"2024-01-17T03:03:55+00:00","mainEntityOfPage":{"@id":"https:\/\/odwstage.com\/dev.pictor.dx\/2023\/12\/17\/elementor-13054\/"},"wordCount":348,"publisher":{"@id":"https:\/\/odwstage.com\/dev.pictor.dx\/#organization"},"keywords":["Bovine","PRESS RELEASE"],"articleSection":["Animal Health","PRESS RELEASE"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/odwstage.com\/dev.pictor.dx\/2023\/12\/17\/elementor-13054\/","url":"https:\/\/odwstage.com\/dev.pictor.dx\/2023\/12\/17\/elementor-13054\/","name":"PICTOR LAUNCHES NOVEL BEST-IN-CLASS M. bovis TEST AS NEW OUTBREAK HITS NZ - Pictor","isPartOf":{"@id":"https:\/\/odwstage.com\/dev.pictor.dx\/#website"},"datePublished":"2023-12-17T02:47:00+00:00","dateModified":"2024-01-17T03:03:55+00:00","breadcrumb":{"@id":"https:\/\/odwstage.com\/dev.pictor.dx\/2023\/12\/17\/elementor-13054\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/odwstage.com\/dev.pictor.dx\/2023\/12\/17\/elementor-13054\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/odwstage.com\/dev.pictor.dx\/2023\/12\/17\/elementor-13054\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/odwstage.com\/dev.pictor.dx\/"},{"@type":"ListItem","position":2,"name":"PICTOR LAUNCHES NOVEL BEST-IN-CLASS M. bovis TEST AS NEW OUTBREAK HITS NZ"}]},{"@type":"WebSite","@id":"https:\/\/odwstage.com\/dev.pictor.dx\/#website","url":"https:\/\/odwstage.com\/dev.pictor.dx\/","name":"Pictor","description":"Multiplexed technology for disease management","publisher":{"@id":"https:\/\/odwstage.com\/dev.pictor.dx\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/odwstage.com\/dev.pictor.dx\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/odwstage.com\/dev.pictor.dx\/#organization","name":"Pictor","url":"https:\/\/odwstage.com\/dev.pictor.dx\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/odwstage.com\/dev.pictor.dx\/#\/schema\/logo\/image\/","url":"https:\/\/odwstage.com\/dev.pictor.dx\/wp-content\/uploads\/2022\/11\/cropped-2020_Pictor-Logo_RGB.png","contentUrl":"https:\/\/odwstage.com\/dev.pictor.dx\/wp-content\/uploads\/2022\/11\/cropped-2020_Pictor-Logo_RGB.png","width":1334,"height":336,"caption":"Pictor"},"image":{"@id":"https:\/\/odwstage.com\/dev.pictor.dx\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/pictorltd","https:\/\/x.com\/PictorLtd","https:\/\/www.instagram.com\/pictorltd\/","https:\/\/www.linkedin.com\/company\/pictorltd\/"]},{"@type":"Person","@id":"https:\/\/odwstage.com\/dev.pictor.dx\/#\/schema\/person\/f1c5d9800c4d39aa81793535c6b18bd9","name":"Ross Dennerly","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/b3a0df4af9111a7c5dc9e194920167ce9ec01c518f1962157fe4c207ed2fed09?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b3a0df4af9111a7c5dc9e194920167ce9ec01c518f1962157fe4c207ed2fed09?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b3a0df4af9111a7c5dc9e194920167ce9ec01c518f1962157fe4c207ed2fed09?s=96&d=mm&r=g","caption":"Ross Dennerly"},"url":"https:\/\/odwstage.com\/dev.pictor.dx\/author\/dencom\/"}]}},"_links":{"self":[{"href":"https:\/\/odwstage.com\/dev.pictor.dx\/wp-json\/wp\/v2\/posts\/13054","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/odwstage.com\/dev.pictor.dx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/odwstage.com\/dev.pictor.dx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/odwstage.com\/dev.pictor.dx\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/odwstage.com\/dev.pictor.dx\/wp-json\/wp\/v2\/comments?post=13054"}],"version-history":[{"count":10,"href":"https:\/\/odwstage.com\/dev.pictor.dx\/wp-json\/wp\/v2\/posts\/13054\/revisions"}],"predecessor-version":[{"id":13065,"href":"https:\/\/odwstage.com\/dev.pictor.dx\/wp-json\/wp\/v2\/posts\/13054\/revisions\/13065"}],"wp:attachment":[{"href":"https:\/\/odwstage.com\/dev.pictor.dx\/wp-json\/wp\/v2\/media?parent=13054"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/odwstage.com\/dev.pictor.dx\/wp-json\/wp\/v2\/categories?post=13054"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/odwstage.com\/dev.pictor.dx\/wp-json\/wp\/v2\/tags?post=13054"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}